The Ultimate Tekion CRM Guide for Automotive Dealerships

Tekion CRM is a cloud-based customer relationship management (CRM) platform designed specifically for the automotive industry. It provides a comprehensive suite of tools to help dealerships manage their customer interactions, sales pipeline, and marketing campaigns.

Tekion CRM is unique in that it is built on a modern, cloud-based platform. This gives dealerships the flexibility to access their data and manage their customer relationships from anywhere, at any time. Tekion CRM also integrates with a variety of other dealership software, making it easy for dealerships to streamline their operations and improve efficiency.

Benefits of using Tekion CRM include:

Improved customer satisfaction
Increased sales
Improved marketing ROI
Streamlined operations

Overall, Tekion CRM is a powerful tool that can help dealerships improve their customer relationships, sales, and marketing efforts.

Tekion CRM

Cloud-based: Tekion CRM is hosted in the cloud, which means that dealerships can access their data and manage their customer relationships from anywhere, at any time.
Automotive-specific: Tekion CRM is designed specifically for the automotive industry, so it includes features and functionality that are tailored to the needs of dealerships.
Comprehensive: Tekion CRM provides a comprehensive suite of tools to help dealerships manage all aspects of their customer relationships, from lead management to sales to service.
Easy to use: Tekion CRM is designed to be easy to use, even for dealerships with limited technical resources.
Affordable: Tekion CRM is priced affordably, making it a great option for dealerships of all sizes.
Integrates with other software: Tekion CRM integrates with a variety of other dealership software, making it easy for dealerships to streamline their operations and improve efficiency.
Supported by a team of experts: Tekion CRM is supported by a team of experts who can help dealerships get the most out of the platform.

Overall, Tekion CRM is a powerful tool that can help dealerships improve their customer relationships, sales, and marketing efforts. By leveraging the power of the cloud, Tekion CRM provides dealerships with the flexibility, functionality, and affordability they need to succeed in today’s competitive market.

Cloud-based

The cloud-based nature of Tekion CRM is a key differentiator that provides dealerships with a number of benefits. First, it gives dealerships the flexibility to access their data and manage their customer relationships from anywhere, at any time. This is a major advantage for dealerships that have multiple locations or that have employees who work remotely. Second, the cloud-based nature of Tekion CRM makes it easy for dealerships to scale their operations. As a dealership’s business grows, it can simply add more users or storage to its Tekion CRM account. Third, the cloud-based nature of Tekion CRM makes it more secure than on-premises CRM systems. Tekion CRM’s data is stored in a secure, off-site data center, which is protected by multiple layers of security.

In addition to the benefits listed above, the cloud-based nature of Tekion CRM also makes it more affordable than on-premises CRM systems. Dealerships do not need to invest in hardware or software, and they only pay for the amount of storage and the number of users that they need. This makes Tekion CRM a great option for dealerships of all sizes.

Overall, the cloud-based nature of Tekion CRM is a major advantage for dealerships. It provides dealerships with the flexibility, scalability, security, and affordability they need to succeed in today’s competitive market.

Automotive-specific

Tekion CRM is designed specifically for the automotive industry, which means that it includes features and functionality that are tailored to the needs of dealerships. These features include:

Vehicle inventory management: Tekion CRM includes a robust vehicle inventory management system that allows dealerships to track their inventory, manage pricing, and create custom reports.
Sales pipeline management: Tekion CRM provides a comprehensive sales pipeline management system that helps dealerships track their leads, manage their sales opportunities, and close more deals.
Marketing campaign management: Tekion CRM includes a powerful marketing campaign management system that helps dealerships create and execute targeted marketing campaigns.
Service appointment scheduling: Tekion CRM includes an easy-to-use service appointment scheduling system that allows dealerships to schedule service appointments, track customer service history, and manage their service department.
Parts and accessories management: Tekion CRM includes a comprehensive parts and accessories management system that helps dealerships track their inventory, manage pricing, and create custom reports.

These are just a few of the many features that make Tekion CRM the ideal CRM solution for dealerships. By using Tekion CRM, dealerships can improve their customer relationships, sales, and marketing efforts.

For example, a dealership that uses Tekion CRM can track its leads and sales opportunities in one central location. This allows the dealership to identify which leads are most likely to close, and it helps the dealership to prioritize its sales efforts. Additionally, Tekion CRM can be used to create and execute targeted marketing campaigns. This allows the dealership to reach the right customers with the right message, and it helps the dealership to generate more leads and sales.

Overall, the automotive-specific features of Tekion CRM make it an essential tool for dealerships. By using Tekion CRM, dealerships can improve their customer relationships, sales, and marketing efforts.

Comprehensive

Tekion CRM’s comprehensive suite of tools is one of its key differentiators. This suite of tools includes everything that dealerships need to manage their customer relationships effectively, from lead management to sales to service. By using Tekion CRM, dealerships can streamline their operations, improve their customer service, and increase their sales.

Lead management: Tekion CRM’s lead management tools help dealerships capture, qualify, and track leads. This allows dealerships to identify their most promising leads and focus their sales efforts accordingly.
Sales management: Tekion CRM’s sales management tools help dealerships manage their sales pipeline, track their progress, and close more deals. This allows dealerships to identify their most profitable opportunities and focus their sales efforts accordingly.
Service management: Tekion CRM’s service management tools help dealerships manage their service department, track their customer service history, and schedule service appointments. This allows dealerships to provide their customers with the best possible service and build lasting relationships.

Overall, Tekion CRM’s comprehensive suite of tools makes it the ideal CRM solution for dealerships. By using Tekion CRM, dealerships can improve their customer relationships, sales, and service.

Easy to use

Tekion CRM is designed to be easy to use, even for dealerships with limited technical resources. This is a major advantage for dealerships, as it means that they can get up and running with Tekion CRM quickly and easily. Dealerships do not need to invest in expensive training or hire additional IT staff to use Tekion CRM. Additionally, Tekion CRM’s user interface is intuitive and easy to navigate, making it easy for dealerships to find the information they need and complete their tasks.

The ease of use of Tekion CRM is a major benefit for dealerships. It allows dealerships to quickly and easily implement a CRM system that can help them improve their customer relationships, sales, and marketing efforts. Additionally, the ease of use of Tekion CRM makes it a great option for dealerships of all sizes, even dealerships with limited technical resources.

For example, a small dealership with limited technical resources was able to implement Tekion CRM in just a few days. The dealership was able to quickly and easily train its staff on how to use Tekion CRM, and the dealership was able to start using Tekion CRM to manage its customer relationships, sales, and marketing efforts. Within a few months, the dealership saw a significant improvement in its customer satisfaction, sales, and marketing ROI.

Overall, the ease of use of Tekion CRM is a major benefit for dealerships. It allows dealerships to quickly and easily implement a CRM system that can help them improve their customer relationships, sales, and marketing efforts.

Affordable

Tekion CRM’s affordable pricing is a major advantage for dealerships. It means that dealerships of all sizes can afford to implement a CRM system that can help them improve their customer relationships, sales, and marketing efforts.

Cost-effective: Tekion CRM is priced affordably, making it a great option for dealerships of all sizes. This is especially important for small dealerships that have limited budgets.
No long-term contracts: Tekion CRM does not require dealerships to sign long-term contracts. This gives dealerships the flexibility to cancel their subscription at any time.
Scalable pricing: Tekion CRM’s pricing is scalable, which means that dealerships can pay for the features and functionality that they need. This makes Tekion CRM a great option for dealerships of all sizes.

Overall, Tekion CRM’s affordable pricing is a major advantage for dealerships. It means that dealerships of all sizes can afford to implement a CRM system that can help them improve their customer relationships, sales, and marketing efforts.

Integrates with other software

Tekion CRM is designed to integrate with a variety of other dealership software, including DMS, accounting software, and marketing software. This allows dealerships to streamline their operations and improve efficiency by eliminating the need to re-enter data or switch between different systems.

Improved data accuracy: By integrating with other dealership software, Tekion CRM can help to improve data accuracy by eliminating the need to manually enter data into multiple systems. This reduces the risk of errors and ensures that all data is up-to-date and accurate.
Increased efficiency: By integrating with other dealership software, Tekion CRM can help to increase efficiency by eliminating the need to switch between different systems. This allows dealerships to save time and focus on more important tasks.
Enhanced customer service: By integrating with other dealership software, Tekion CRM can help to enhance customer service by providing dealership employees with a complete view of each customer’s history. This allows dealership employees to provide more personalized and efficient service.
Improved decision-making: By integrating with other dealership software, Tekion CRM can help to improve decision-making by providing dealership managers with a comprehensive view of their business. This allows dealership managers to make more informed decisions about how to allocate resources and improve operations.

Overall, the integration of Tekion CRM with other dealership software can help dealerships to streamline their operations, improve efficiency, and enhance customer service. By leveraging the power of integration, dealerships can gain a competitive advantage in today’s market.

Supported by a team of experts

Tekion CRM is supported by a team of experts who are dedicated to helping dealerships get the most out of the platform. This team of experts can provide dealerships with training, support, and advice on how to use Tekion CRM effectively. They can also help dealerships to customize Tekion CRM to meet their specific needs.

The support of a team of experts is a valuable asset for dealerships, as it can help them to get the most out of their investment in Tekion CRM. This support can help dealerships to improve their customer relationships, sales, and marketing efforts.

For example, a dealership that is struggling to use Tekion CRM effectively can contact the team of experts for help. The team of experts can provide the dealership with training and support on how to use Tekion CRM more effectively. This can help the dealership to improve their customer relationships, sales, and marketing efforts.

Overall, the support of a team of experts is a valuable asset for dealerships that are using Tekion CRM. This support can help dealerships to get the most out of their investment in Tekion CRM and improve their customer relationships, sales, and marketing efforts.

Tekion CRM FAQs

This section provides answers to frequently asked questions about Tekion CRM, a cloud-based customer relationship management (CRM) platform designed specifically for the automotive industry.

Question 1: What are the benefits of using Tekion CRM?

Tekion CRM offers numerous benefits to dealerships, including improved customer satisfaction, increased sales, improved marketing ROI, streamlined operations, and enhanced decision-making.

Question 2: Is Tekion CRM easy to use?

Yes, Tekion CRM is designed with user-friendliness in mind, making it accessible to dealerships of all sizes and technical capabilities.

Question 3: How does Tekion CRM integrate with other software?

Tekion CRM seamlessly integrates with a wide range of dealership software, including DMS, accounting software, and marketing software, enabling dealerships to streamline their operations and improve efficiency.

Question 4: Is Tekion CRM affordable?

Tekion CRM is priced competitively, making it an accessible solution for dealerships of all sizes. Its scalable pricing model allows dealerships to pay only for the features and functionality they need.

Question 5: What kind of support is available for Tekion CRM?

Tekion CRM is backed by a dedicated team of experts who provide training, support, and advice to help dealerships get the most out of the platform.

Question 6: Is Tekion CRM secure?

Yes, Tekion CRM employs robust security measures to protect dealership data. It is hosted in a secure data center and complies with industry-standard security protocols.

In summary, Tekion CRM is a comprehensive and user-friendly CRM solution that offers numerous benefits to automotive dealerships. Its integration capabilities, affordability, and expert support make it an ideal choice for dealerships looking to enhance their customer relationships, sales, and overall operations.

Proceed to the next section to explore additional topics related to Tekion CRM

Tips to Maximize Tekion CRM for Automotive Dealerships

Tekion CRM is a powerful tool that can help automotive dealerships improve their customer relationships, sales, and marketing efforts. By following these tips, dealerships can get the most out of their Tekion CRM investment:

Tip 1: Implement a comprehensive data management strategy

Data is the lifeblood of any CRM system, and Tekion CRM is no exception. Dealerships should develop a comprehensive data management strategy to ensure that their Tekion CRM system is capturing and storing accurate and up-to-date customer data. This includes establishing data collection processes, defining data standards, and implementing data governance policies.

Tip 2: Use Tekion CRM to automate tasks and workflows

Tekion CRM can be used to automate a variety of tasks and workflows, such as lead generation, appointment scheduling, and service reminders. By automating these tasks, dealerships can free up their staff to focus on more high-value activities, such as building relationships with customers and closing deals.

Tip 3: Integrate Tekion CRM with other dealership systems

Tekion CRM can be integrated with a variety of other dealership systems, such as DMS, accounting software, and marketing automation platforms. By integrating these systems, dealerships can create a single, unified view of their customer data and streamline their operations.

Tip 4: Track key performance indicators (KPIs)

KPIs are essential for measuring the success of any CRM system. Dealerships should identify the KPIs that are most important to their business and track them regularly. This will help dealerships to identify areas where they can improve their performance.

Tip 5: Get training and support from Tekion

Tekion offers a variety of training and support resources to help dealerships get the most out of their CRM system. Dealerships should take advantage of these resources to ensure that their staff is properly trained and that they are using Tekion CRM effectively.

By following these tips, automotive dealerships can maximize the benefits of Tekion CRM and improve their customer relationships, sales, and marketing efforts.

Proceed to the next section to explore additional topics related to Tekion CRM

Conclusion

Tekion CRM is a powerful and comprehensive CRM solution designed specifically for the automotive industry. It provides dealerships with a single, unified platform to manage all aspects of their customer relationships, sales, and marketing efforts. By leveraging the power of Tekion CRM, dealerships can improve customer satisfaction, increase sales, and streamline their operations.

In today’s competitive automotive market, it is essential for dealerships to have a robust CRM system in place. Tekion CRM provides dealerships with the tools and functionality they need to succeed in this challenging environment. By investing in Tekion CRM, dealerships can gain a competitive advantage and position themselves for long-term success.